Interesting thread.
RC, it sounded good at first, but IMO you made the best choice for now. We have a LFS who's closing the doors the last day of NOV. She has offered the store to any of us hobbiest for $125,000 & the livestock for $40,000. The locatation of her place is one of the hottest area's in our market. 2 things are different though. She's willing to give you all suppliers and all info needed. And then willing to help you get started with any info you need. But she is keeping the store's name. That's because she does maintance and she will continue that part.
Reason I say the deal is no good.
1. You need to OWN the building.
I know most of our LFS's and the onwer's. I've looked into this with a friend. Leasing is to costly, and you'll never really get ahead of the game. Even this store owner said she was getting out because her lease was up and it was just to much to re-sign again. Another thing around here is you can't insure the "live stock", due to the turn over rate of it. You never have the same thing long enough. You can insure the equipment & dry goods on hand but thats it.
Now with your On-Line bussiness:
This is ok. You can make some money doing this, However not enough to quit your day job. Why?? Because none of the wholesaler's will sell to you unless you have a "brick" building that you can prove is the company with all of the proper paper work. And this is where you'd get the deals is the wholesale company's. So your left with just buying coral, growing it out, fragging it and then selling it on-line. There are a number of us locally who've walked your path and tried. Some of us are doing that now, but it is just not enough money.
My tip to help you out: Go the LFS's and buy there "browned-out" or just "brown" coral's you can get them cheap. Once you get them provide them with good water & lighting and they'll color up. Grow them out and frag them. Also try buying soft coral's like mushrroms, Zoa's, Ric's and Leather's. These are easy to grow and reproduce rather quickly. They sell very good, Plus you can trade them in at the LFS for other SPS or LPS corals.
Honestly though, with out the "deals" of the wholesale company's you'll never make enough to quit the day job. And ORA is a rough company even for store front owner's. Each frag a LFS buy's from them is $30.00 that's as cheap as they'll sell them, and then you have to buy quanity from them or they won't deal with you. Most wholesaler's ask or "look for" the LFS to spend around $2000.00 per month, and if you don't they'll cherry pick to the store's who do. It can become cut throat, because after all, it's not about the animal's......It's about the MONEY.
Best of luck to you RC. Hope the info helps. :)