BTW the marketing department at my company must follow his advice... And his lack of practicality too. Last year they went through this "re-branding" thing where we got new letterhead, report formats, and yes, business cards. The old ones were white, square, plain, boring. The new ones have rounded corners, the front is dark red and the back is black, and it's made out of this shiny stock. I hate them! Do you know how many times I've written stuff down for clients on the back of my card?! And now I can't, because A) the back is black, and B) it's a glossy stock that pens don't work on. When a lot of your job is out in the field and you are meeting clients on-site, etc., I need to be able to give them some notes on the back of my card! DAMMIT!